Featured.com vs Backlinker.ai
Featured.com finds media opportunities. Backlinker.ai is a service that pitches reporters for you. This comparison explains the difference and shows which one fits your situation.
- Length
- 5 min read · 1,199 words
- Sections
- 6
- Questions
- 4 answered
On this page6 sections
| Featured.com | Backlinker.ai | |
|---|---|---|
| Published price | Free $0, Lite $29/mo, Pro $79/mo | Standard $300/mo |
| Channels covered | 8 | 2 |
| Referring domains | 3,410 | 190 |
| US keywords ranked | 1,109 | 12 |
The core difference
Featured.com and Backlinker.ai solve different problems. Featured.com is a software tool. You use it to discover opportunities where you can earn a mention, like a journalist looking for a source or a podcast booking guests. It helps you draft a pitch. You decide where to send it.
Backlinker.ai is a service. For a monthly fee, they take a list of your target keywords and company details. Their team then uses tools, including Featured.com, to find opportunities and send pitches for you. They guarantee a minimum number of links each month.
A table of what each one covers
This table shows the channels each product addresses. It is based on their published materials and our verification.
- Journalist requests (e.g., HARO, Qwoted): Covered by both.
- Find journalists already covering a topic: Covered by Featured.com. Not stated by Backlinker.ai.
- Podcast guest booking: Covered by Featured.com. Not stated by Backlinker.ai.
- Speaking opportunities: Covered by Featured.com. Not stated by Backlinker.ai.
- Industry awards: Covered by Featured.com. Not stated by Backlinker.ai.
- Bylined article placements: Covered by Featured.com. Not stated by Backlinker.ai.
- AI answer visibility (Google AI Overviews): Covered by Featured.com. Not stated by Backlinker.ai.
- Unlinked mentions: Covered by Featured.com. Not stated by Backlinker.ai.
- Backlink gap analysis (finding links your competitors have): Not covered by Featured.com. Not covered by Backlinker.ai.
- Link prospecting (resource pages, directories): Not covered by Featured.com. Not covered by Backlinker.ai.
- Done for you outreach: Not a feature of Featured.com. This is the core service of Backlinker.ai.
When to choose Featured.com
Choose Featured.com if you want direct, low cost access to the 'earn' channel. Their Pro plan is priced at 79 dollars per month. It gives you a wide search across media opportunities. You work inside a chat interface to find leads and get help drafting pitches.
Their homepage lists link gap analysis as a capability. Their pricing page does not list it among the features included in all plans. Our analysis of their search rankings shows no traffic for terms related to link building. This suggests their primary strength is in earned media, not in finding existing backlink opportunities.
Pick Featured.com when you are comfortable running the outreach process yourself and your main goal is to get featured in articles, podcasts, and awards. It is a capable tool for that job at its price point.
When to choose Backlinker.ai
Choose Backlinker.ai if you want to outsource the work. For 300 dollars per month, their Standard plan guarantees three or more links from sites with a Domain Rating of 30 or higher. They handle the prospecting and pitching.
Their service works via sources like Featured.com and Help a B2B Writer. A published case study states they secured 117 links in ten months for a client, with 102 of those coming from Featured.com. This shows their model relies heavily on that underlying platform.
Pick Backlinker.ai when you prefer paying for a guaranteed outcome over managing software. It is a legitimate choice if your time is more valuable than the cost difference between the service and the tools it uses.
Where Mentionry fits in this comparison
Mentionry finds the specific places a business can get a backlink, and writes the thing you have to send to get it. It runs two engines. The Mine engine finds pages that link to your competitors and not to you, plus resource pages and directories. The Earn engine covers the same media opportunities as Featured.com.
You would pick Mentionry over Featured.com if you also need to find the links your competitors already have. That half of the problem is not in Featured.com's product. You would pick Mentionry over Backlinker.ai if you would rather not pay 300 dollars a month for access to a 79 dollar product, and you want to know which publication a pitch is going to before it is sent.
Mentionry sends it from your own connected mailbox. Every opportunity comes with a drafted email you can send from your own Gmail.
Final recommendation
There is no universal winner. The right choice depends on your budget, your time, and your specific link building goals.
If your goal is strictly earned media and you enjoy the process, use Featured.com. It is inexpensive and effective for that scope. If you want someone else to handle the pitching and you value a guarantee, use Backlinker.ai. Understand that a significant portion of your fee pays for the service layer on top of tools like Featured.com.
If you need a tool that finds both earned media opportunities and the existing backlinks your competitors have, and you want to control the outreach, then evaluate Mentionry. It addresses the complete link building process that the other two, by design, do not cover together.
The published facts, with sources
Featured.com
featured.comAn AI PR co-pilot that finds media opportunities and helps you pitch them. The company behind Connectively, which was HARO.
Published price
- Free $0 (a daily credit allowance)
- Lite $29/mo (billed annually at $348)
- Pro $79/mo (billed annually at $948. A Pro+ tier scales usage 20x)
Pick them when
You want the earn channel and nothing else, you want it cheap, and you are happy to work inside a chat interface. They are good at this and they are inexpensive.
Checked facts
- The homepage lists "Perform link-gap analysis" and "Find Backlinks" among its capabilities. (source, checked 2026-08-14)
- The pricing page states "All plans include every feature" and then lists eleven features. None of them is link gap analysis, backlinks, or anything about links. (source, checked 2026-08-14)
- Across its top 500 ranked keywords by traffic value, not one contains the word link, backlink or resource page. Its highest-value positions are for the generic word "featured" and for personal names. (DataForSEO Labs ranked_keywords, google/en/US, checked 2026-08-14)
- It runs an open MCP server at mcp.featured.com/api/mcp using OAuth 2.1, with no API keys. (source, checked 2026-08-14)
Backlinker.ai
backlinker.aiA done-for-you outreach service that pitches reporters on your behalf and guarantees a number of links per month.
Published price
- Standard $300/mo (3+ DR30+ links guaranteed or money back)
Pick them when
You want somebody else to do it and you would rather pay for an outcome than run a process. That is a legitimate thing to want.
Checked facts
- Their homepage states the service works "via Featured.com, HelpAB2BWriter, SOS and more" for $300 per month. (source, checked 2026-08-14)
- Featured.com's own Pro plan is $79 per month and Help a B2B Writer is free. Both are named sources of the service. (source, checked 2026-08-14)
- Their placement examples are labelled "View Article with AI-Generated Quote", so the quote attributed to the client is written by a model. (source, checked 2026-08-14)
- Their published case study reports 117 links in 10 months, of which 102 came from Featured.com. (Backlinker.ai case study, recorded in the Mentionry brief, checked 2026-08-14)
- The site ranks for 12 keywords in total in the US top 20, and holds 190 referring domains. (DataForSEO Labs ranked_keywords and backlinks/summary, checked 2026-08-14)
Questions people actually ask
Is Backlinker.ai worth the price?
It depends on how you value your time. Backlinker.ai costs 300 dollars per month and guarantees links. The tools it primarily uses, like Featured.com's Pro plan, cost 79 dollars per month. The price difference pays for their team to do the work. If you would rather not do the work yourself, the service could be worth it. If you are willing to use the tools directly, you can achieve similar results for less money.
Does Featured.com actually do link building?
Featured.com is designed for public relations, not traditional link building. It excels at finding opportunities where you can earn a mention, like responding to a journalist's query. It does not have features to systematically find pages that are already linking to your competitors, which is a core link building tactic. Their homepage mentions link gap analysis, but this feature is not listed on their pricing page as part of any plan.
What is the main risk with a done for you service like Backlinker.ai?
The main risk is a lack of transparency and control. You may not know which publications are being pitched on your behalf until a link is placed. Their case study shows they use AI to generate quotes attributed to the client. If the pitch goes to an irrelevant site or uses messaging you do not approve of, the link could be low quality or misrepresent your brand. With a tool, you see the opportunity and approve the draft before anything is sent.
Can these tools get me links from resource pages or directories?
Based on their published information, neither Featured.com nor Backlinker.ai covers this channel. Their focus is on earned media through journalist requests and similar opportunities. Finding resource pages, listicles, and directories that already link out to sites like yours is a different prospecting method, sometimes called 'link reclamation' or 'niche editing'. This is a channel that Mentionry's Mine engine is built to address.
Run this against your own domain
Give it a domain and it works out who you compete with, mines the pages that link to them and not to you, judges every opening one at a time, and writes the email, the form or the reply. It sends them from your own mailbox, so the replies come to you.
Find out what your domain is missing
Qualifying a domain is free and it is the honest first question: some sites have a pool worth mining and some have nothing to mine and everything to earn. Run that first.
One plan. There is no cheaper rung with things taken out of it.
- Both engines, all fourteen channels
- Every opening judged one at a time, with the reason kept
- The email, the form or the reply drafted for each one
- Sent from your own mailbox, so the replies come to you
- Nine connectors that need no key and no account of yours
- Marketplaces and paid placements filtered out, twice