Find journalists covering your subject

Mentionry finds journalists by reading the articles they have already written about your subject. You give it a domain. It searches for recent coverage of your competitors and for key topics in your niche. It then reads those articles and extracts the journalist's name from the byline. For each journalist it finds, it provides the article they wrote, the publication, and a date. Where the publication lists contact details on the article page or an author bio, it includes those too. Finally, it drafts an email for you that references their specific article. This channel does not wait for a journalist to request a source. It finds them through their published work, which is the warmest form of cold outreach.

The output is a list of opportunities inside Mentionry. Each row shows the journalist's name, their article, the publication, and the publication date. A draft email button sits next to each entry. Clicking it opens a pre-written email in your Gmail, ready for you to review or edit before they go. It goes out from your own mailbox, never from ours. The draft is written to your own Gmail account, and the sending happens from your own account, so the sender reputation you build is your own.

Journalist requests, like those on platforms descended from HARO, are valuable but crowded. Hundreds of businesses reply to every query. Standing out is difficult. Pitching a journalist who has already written about your subject is different. You are not one of many replies to a broad request. You are reaching out based on their demonstrated, specific interest. Your opening line can reference their article by name. This immediately establishes relevance and shows you have done your homework. It frames your pitch as a continuation of a story they are already telling, not an unsolicited intrusion.

This approach respects the journalist's time more than a generic blast from a media database. A database pitch is often based on a stale beat assignment or a keyword match. A pitch based on a specific article is grounded in their actual work. It acknowledges what they have chosen to cover. This does not guarantee a reply, but it significantly increases the likelihood that your email will be read and considered. For a business seeking coverage, this targeted, context-rich outreach is often more effective than participating in the scrum of a source request platform.

The process begins with your domain. Mentionry uses it to identify your competitors and your industry niche. It then runs searches designed to find recent news articles, feature stories, and blog posts that mention those competitors or central topics in your field. It reads the search results and visits the articles. For each article, it looks for a byline, typically marked up with schema.org or found in common HTML patterns. It records the journalist's name, the article title, the publication name, and the publication date.

Next, it looks for contact information. It scans the article page and any linked author biography page for an email address or a contact form link. It only uses information that is publicly presented on that site. It does not guess email addresses or scrape personal social media profiles. If no contact method is found on the page, the opportunity is still shown, but it is marked as needing manual contact discovery. The user must then find the journalist's email through other means.

Finally, the drafting model writes an email. It uses the article title, the journalist's name, and your company details to create a personalized draft. The draft introduces your business as a potential source or case study relevant to the topic they covered. It is written to be concise and direct, referencing their work to establish immediate context. This draft is then made available to be written directly into your connected Gmail account as a new message, with the journalist's email address pre-filled if it was found.

Mentionry reads publicly accessible articles from news sites, industry blogs, and digital magazines. It respects robots.txt directives. If a site blocks our access, we do not read it. It focuses on articles published within the last 90 days to ensure recency. It looks for clear author bylines. It will skip an article if the author is listed as 'Staff' or 'Wire Services' or if no individual author is credited. The goal is to find a specific person to contact.

The system refuses to act in several key scenarios. If the only contact method on the page is a general news desk email, it will note this and not use it, as pitching a general inbox is rarely effective. If the drafted email would be dishonest, for example, if your business cannot genuinely offer what the article discusses, the model is instructed to say 'this business cannot honestly answer this' and no draft is created. The drafting model also refuses to agree to paid placements. If it encounters a reply asking for payment for a link or coverage, the drafted reply will decline and explain that buying links violates search engine guidelines.

This is not a media database. It does not contain profiles, beat assignments, social media links, or historical contact records. It cannot find a journalist who hasn't written about your subject recently, even if they are the leading reporter in your industry. It does not monitor for new journalist hires or beat changes. It is a tool for reactive opportunity discovery based on published work, not for proactive PR list management.

It sends the pitches for you. Every draft is placed in your email client and goes from there. We do not offer open or click tracking. It does not provide reporting on your pitching campaigns. It does not host a press room or distribute press releases. It does not cover journalist requests, like those on HARO or Connectively, because those platforms require a subscribed mailbox to read, which we cannot access. If your strategy relies on answering source requests, you need a different tool.

Consider your goals and resources. If your primary aim is to build backlinks and earn media coverage by building relationships with individual reporters, this channel is highly relevant. It is efficient, providing a filtered list of relevant journalists and a starting point for your pitch. In a measured run, one domain yielded 110 openings read, 40 were judged as viable opportunities, and 14 were kept by the user after final review. The value is in the filtering and the context-rich drafts, not in overwhelming volume.

If you are a PR team that needs a comprehensive, verified contact database to manage ongoing media relations across multiple beats, you should use a dedicated PR suite. Tools like Muck Rack, Cision, or Prowly are built for that purpose. They maintain databases, offer monitoring dashboards, and provide tools for campaign management. Mentionry is a complement to those tools, not a replacement. It answers the specific question of who is writing about your niche right now, with the intent of securing a link or mention, not of managing a full PR workflow.

Evaluate your budget. Traditional media databases are typically sold through enterprise sales teams with quote-based pricing. Mentionry offers a different model. If you prefer transparent, upfront pricing without a long sales process, this channel aligns with that. It is designed for marketers and business owners who want to directly handle their own outreach without the overhead of a large PR software suite. The time saved is in the discovery and drafting, not in the automation of the entire PR function.

Prowly is a PR suite that includes a media database, press release hosting, and pitching tools. It is owned by Semrush. Pick Prowly when you need a media database with contact records and a press room. Pick Mentionry when you want the reporters who wrote about your subject last week, read from the byline on the actual coverage, rather than a database record that may be three years old.

Muck Rack is the largest journalist database, with detailed reporter profiles and portfolios, sold mainly to enterprise PR teams. Pick Muck Rack when you are a PR team that needs a maintained contact database with verified emails and you have the budget for it. Pick Mentionry when you want a named reporter and their recent article on your subject, without a quote-only sales process.

Meltwater is an enterprise media intelligence platform offering monitoring, a media database, and social listening. Pick Meltwater when you are an enterprise communications team that needs coverage reporting for executive reviews. Pick Mentionry when you want specific outreach opportunities rather than broad monitoring reports, and you would like to see the price before a sales call.

Cision is the largest PR software group, offering a media database and press release distribution through PR Newswire. It owns Connectively, the successor to HARO. Pick Cision when you need wire distribution and a maintained contact database at enterprise scale. Pick Mentionry when you understand that a press release on a wire is not a backlink strategy, and you want to pitch journalists directly based on their work.