Competitor coverage watch

This channel finds journalists who have published a story naming one of your competitors. It reads the article to judge whether it is genuine editorial coverage. Affiliate and promotional pages are filtered out. Most of what ranks for a brand name is written to earn a referral, not to inform. The channel finds the articles that are not.

For each article that passes the filter, Mentionry drafts an email. The draft introduces your business as a relevant source for the journalist's next piece on that topic. The draft lives in your browser. It is not sent on your behalf.

A journalist who wrote about a competitor last week understands your market. They have already done the research. Their editor has approved the angle. They are more likely to write about the subject again than a journalist who has never touched it.

Your goal is not to get a link in the old article. It is to become a source for the next one. This is a way to build relationships with reporters who are actively covering your niche. It is more specific than a media database. You are reaching out based on a story they actually published.

You give Mentionry your domain. It works out who you compete with. It then searches for recent articles that mention those competitors. Every found page is opened and read.

The system judges each article individually. It is allowed to say this business cannot honestly pitch this journalist, and it does. It refuses to draft a pitch for purely promotional or affiliate driven content. A page it cannot open is reported as unchecked, never as unlinked.

The output is a list of journalists and publications, each with a drafted email. You can edit that draft, and it goes from your own Gmail. Mentionry sends it for you.

This is not a continuous monitoring tool. It is a prospecting run. You run it when you want to find opportunities, not to get alerts every time a competitor is mentioned.

It does not cover social media. It finds articles on news sites and blogs. It does not provide sentiment analysis or share of voice reporting. It is for outreach, not for board reports.

It cannot read email digests like HARO. That channel requires a subscribed mailbox and IMAP parsing, which Mentionry does not do. We state that limitation plainly.

Measure the output by quality, not volume. In a measured run for one domain, the system read 110 openings, judged 40, and kept 14. The filtering is the product. The 14 kept were genuine editorial opportunities with a drafted ask.

Compare it to the alternatives. Brand24 is for social listening and brand mention monitoring across the web. Pick it if you want continuous monitoring with alerts. Meltwater is for enterprise media intelligence and reporting. Pick it if you are an enterprise comms team that needs coverage reports for a board.

Pick Mentionry if you want the mentions that are missing a link, with the ask already drafted, rather than a feed of everything anyone said. You can see the price before a sales call.