White Hat Link Building

A provider first researches websites and pages relevant to your business. They look for pages that could logically mention or link to you, like resource lists, product comparisons, or articles citing experts. The core work is in the outreach: crafting and sending a personalized pitch to the page's author or site owner, proposing a reason to add a link. If the pitch is accepted, the publisher adds the link on their own site. The service's deliverable is the executed outreach campaign, not the link itself, because the publisher's agreement is the final, uncontrollable step.

Pricing follows two models. The first is a monthly retainer, where you pay a fixed fee for a set number of outreach campaigns or hours of work. An agency might commit to, for example, 40 pitches per month for a $2,000 retainer. The second is a per-placement model, where you pay only for successfully secured links, often at a higher cost per link, such as $150 to $500. What you receive are reports detailing the sites pitched, the outreach sent, and any links acquired. The provider handles the research, copywriting, and email sending, usually from their own systems.

The primary risk is that a provider pays for links without your knowledge. Buying links that pass ranking signals violates Google's policy, and the penalty lands on your site. Some providers use link networks or private blog placements that are essentially paid, blurring the line. Another trade-off is relevance. A service promising a specific number of links per month may pursue low-quality placements just to hit the number, targeting generic directories or irrelevant blogs that offer little SEO value. Finally, there is the risk of reputational damage from poorly executed, spammy outreach sent under your brand's name.

Ask for a sample of recent outreach they've sent for a client, with the client's domain redacted. Look for personalization and a clear, honest value proposition for the publisher. Check where the acquired links actually are. You can use a tool like Ahrefs' Backlink Checker on one of their client's domains to see the new links' domain ratings and context. Ask directly about their policy on paid placements. A credible provider will have a clear, documented stance against it. Finally, understand who is sending the emails. If it's from their own generic accounts, you lose control over the sender reputation and any reply thread.

Mentionry finds the specific places your business can get a backlink and drafts the email you need to send to get it. You give it your domain. It finds pages linking to your competitors but not to you, resource pages in your niche, journalists asking for sources, and articles that already mention you without a link. Every opportunity comes with a drafted pitch. The email is sent from your own connected mailbox, using your address, your domain, and your sending reputation. Replies land in your inbox.

The product is the filtering. On a measured run for one domain, it found 110 potential openings, judged 40 as viable, and presented 14 as worth pursuing. Each is judged individually by a model that can refuse, stating if your business cannot honestly answer the query. The drafting also refuses. Given a reply asking for payment for a link, it declines and explains why.

Nothing here is promised. Mentionry sends the pitch, but it never places or publishes a link. It cannot put a link on somebody else's page. After a pitch is sent, it checks back to verify if a link appeared, on which page, and with what anchor text. A link removed later is shown as a change. This reports what was earned, not how many emails were sent.

It does not use broken link building or audit your anchor text. It does not manage a relationship inventory of partners or customers. It does not automatically pull queries from HARO, Source of Sources, or Connectively. You can paste a query from those services in, and it will judge and draft a reply. It does not cover ChatGPT or Perplexity visibility. The AI visibility channel is for Google AI Overviews only. It does not use registries, datasets, or a database of opportunities. Drafts live in your browser, and reply state is read live from your mailbox.