Alternatives

Prowly alternatives

You look for a Prowly alternative when your work includes finding backlinks, not just journalists. This page compares six tools on what they actually do.

Length
7 min read · 1,611 words
Sections
9
Questions
4 answered
Prices and features below were read from each vendor's own published pages on 14 August 2026. Vendors change their pricing. Check before you buy.
A Prowly alternative is a tool that finds specific opportunities for a business to earn a backlink, then drafts the pitch to send for it. Prowly is a PR suite for media databases and press releases, which is a different product from link prospecting.
On this page9 sections
  1. 01Why look for an alternative to Prowly
  2. 02Prowly
  3. 03HARO and Connectively
  4. 04Qwoted
  5. 05Featured.com
  6. 06SourceBottle
  7. 07Muck Rack
  8. 08Mentionry
  9. 09How to choose

A PR suite: media database, press release hosting, pitching and media monitoring. Owned by Semrush.

Published price

  • Tiered see vendor (published tiers change; read the vendor page)

Pick them when

You need a media database with contact records and a press room, which is a different product from ours.

Checked facts

  • It holds 11,471 referring domains and ranks for 11,753 US keywords. (DataForSEO, checked 2026-08-14)

Why look for an alternative to Prowly

Prowly is a PR suite. It holds a media database, hosts press releases, helps with pitching, and monitors coverage. It is owned by Semrush and holds over 11,000 referring domains. It is built for public relations teams that need a maintained contact list and a press room.

You look for an alternative when your goal includes backlinks. A media database gives you a journalist's record. A link prospector gives you the page that linked to your competitor last Tuesday, the reporter who wrote it, and the email to ask for a link. These are different problems. If you need the second one, you are looking at the wrong category of tool.

Prowly

Prowly is a PR suite for media databases, press release hosting, pitching and media monitoring. It is owned by Semrush. Its published price is tiered, and you should check its pricing page for the current figures.

It covers finding journalists, journalist requests, unlinked mentions, and watching competitor coverage. It does not cover backlink gap analysis, link prospecting, resource page link building, or podcast guest booking.

Pick Prowly when you need a media database with contact records and a press room. That is a different product from a link prospector. Pick an alternative when you want the reporters who wrote about your subject last week, read from the byline on the actual coverage, rather than a database record that may be three years old.

HARO and Connectively

Help a Reporter Out is the original journalist request digest. It still operates and is free for sources. Its queries reach subscribed sources by email. The platform is now Connectively.

Its published price has a free tier and paid tiers. You should check the Connectively website for current pricing. It covers journalist requests. It does not cover backlink gap analysis, link prospecting, resource page link building, podcast guest booking, speaking opportunities, industry awards, or AI answer visibility.

Pick HARO when volume is the point. It has the largest reporter base of any request feed. Pick an alternative when you want the request feed to be one channel of several, and you do not want to read a digest every morning. No tool pulls these queries in automatically. You can paste one into another tool and it will be judged and drafted like any other opening.

Qwoted

Qwoted is a source request marketplace connecting experts to journalists. It includes a reporter facing expert database.

Its published price is Basic at $0 for 2 pitches a month with a 2 hour response delay, Pro at $149 per month for 35 pitches with no delay and an events and awards database, and Teams at a custom price for unlimited pitches and white labelling. It covers journalist requests and industry awards. It does not cover backlink gap analysis, link prospecting, resource page link building, podcast guest booking, or AI answer visibility.

Pick Qwoted when journalists use it to find sources. Being in their expert database has value no scraper reproduces. If inbound matters more than outbound, that is the reason. Pick an alternative when the free tier's limits make it a paid product in practice, and $149 is the real price you would pay.

Featured.com is an AI PR co pilot that finds media opportunities and helps you pitch them. It is the company behind Connectively.

Its published price is Free at $0 with a daily credit allowance, Lite at $29 per month billed annually, and Pro at $79 per month billed annually. A Pro+ tier scales usage. It covers journalist requests, finding journalists, podcast guest booking, speaking opportunities, industry awards, bylined articles, AI answer visibility, and unlinked mentions. It does not cover backlink gap analysis, link prospecting, or resource page link building.

Pick Featured.com when you want the earn channel and nothing else, you want it inexpensive, and you are happy in a chat interface. They are good at this. Pick an alternative when you also need the links your competitors already have. That half of the problem is not in their product, despite what their homepage may claim.

SourceBottle

SourceBottle is a free call out board connecting journalists and bloggers to expert sources. It is strongest in Australian media.

It is free for both journalists and sources. It covers journalist requests. It does not cover backlink gap analysis, link prospecting, resource page link building, podcast guest booking, speaking opportunities, industry awards, or AI answer visibility.

Pick SourceBottle when you need a free tool that is genuinely good in Australia and New Zealand. Pick an alternative when you want its call outs read for you and matched to what you can honestly answer, alongside every other channel. Some tools, including Mentionry, read SourceBottle as one input, so this is not about replacement.

Muck Rack

Muck Rack is the largest journalist database, with reporter profiles, beats and portfolios. It is sold mainly to PR teams.

Its published price is enterprise quote only. It covers finding journalists, unlinked mentions, and watching competitor coverage. It does not cover backlink gap analysis, link prospecting, resource page link building, podcast guest booking, speaking opportunities, or industry awards.

Pick Muck Rack when you are a PR team that needs a maintained contact database with verified emails and you have the budget for it. Nothing else replaces that. Pick an alternative when you want a named reporter and their recent article on your subject, without a quote only sales process.

Mentionry

Mentionry finds the specific places a business can get a backlink and writes the thing you have to send to get it. You give it a domain. It works out who that site competes with, then runs two engines. One finds pages that link to your competitors and not to you, plus resource pages and directories. The other finds journalists asking for sources, reporters already covering the subject, podcasts, conferences, awards, publications, and the pages Google's AI reads when it answers a buying question.

Every opportunity comes with a drafted email, form submission or reply. The email is sent from your own connected mailbox. Your address, your domain, your sending reputation. Replies land in a thread you own. Mentionry sends, but it never places or publishes anything. It cannot put a link on somebody else's page.

Its gaps are part of the design. HARO, Source of Sources and Connectively queries are not pulled in automatically, because it does not read mailboxes or log into those platforms. You paste one in. Its AI answer visibility covers Google AI Overviews only, not other assistants. Several channels are not built at all, including broken link building, registries and relationship inventory. Pricing is not published yet.

How to choose

Ignore the homepage claims. Check what the tool actually covers against the list in its own pricing page or documentation. If a capability is listed on the homepage but not in the features list you pay for, it is not in the product.

Separate the find from the send. A media database finds a journalist's record. A link prospector finds the page that already linked to your competitor. An earn channel finds a reporter asking for a source. These are different finds. You need the one that matches your goal.

Price is the last check. The published price is the real price. A free tier with a two pitch limit is a paid product. A quote only enterprise tool is a budget line item. Know which one you are buying before you start a trial.

Questions people actually ask

What is the main difference between Prowly and a link building tool?

Prowly is a PR suite for media databases and press releases. A link building tool finds specific pages that can give you a backlink, like a resource page that already links to your competitor. Prowly helps you contact journalists. A link tool helps you get a link from a page that already exists. They solve different problems.

Is HARO still free to use?

Yes. Help a Reporter Out is still free for sources to receive query digests by email. The platform is now Connectively, which has free and paid tiers for pitching. The original email digest from HARO remains free. No tool pulls these queries in automatically, you have to subscribe to the emails or paste a query into another platform.

Can any of these tools guarantee a backlink?

No tool can guarantee a backlink, because placing a link is someone else's decision. A tool can send a pitch from your mailbox. Whether a link then appears is up to the site owner. Any vendor that promises to place or deliver links is selling something that violates search engine policies. The risk lands on your site, not theirs.

What should I do if I need both a media database and link prospecting?

You will likely need two tools. Use a PR suite like Prowly or Muck Rack for the media database and contact management. Use a link prospector for finding resource pages, competitor backlinks, and other placement opportunities. Some tools, like Featured.com, cover the earn side well but not the link prospecting side. Check the coverage lists honestly.

Run this against your own domain

Give it a domain and it works out who you compete with, mines the pages that link to them and not to you, judges every opening one at a time, and writes the email, the form or the reply. It sends them from your own mailbox, so the replies come to you.

Find out what your domain is missing

Qualifying a domain is free and it is the honest first question: some sites have a pool worth mining and some have nothing to mine and everything to earn. Run that first.

$300a month

One plan. There is no cheaper rung with things taken out of it.

  • Both engines, all fourteen channels
  • Every opening judged one at a time, with the reason kept
  • The email, the form or the reply drafted for each one
  • Sent from your own mailbox, so the replies come to you
  • Nine connectors that need no key and no account of yours
  • Marketplaces and paid placements filtered out, twice