Prowly alternatives

Prowly is a PR software suite owned by Semrush. It provides a media database, press release hosting, pitching tools, and media monitoring. It is built for public relations teams that need a maintained roster of journalist contacts and a branded press room.

You would look for an alternative if your need is different. You might want a tool focused solely on earning links through journalist requests and podcasts. You might need to find the specific pages that already link to your competitors so you can pitch for the same link. Or you might simply need a lower‑cost entry point than Prowly's tiered pricing, which is not published on its site.

The following tools are the actual alternatives. Each entry states what the tool is, its published price, who it suits, and what it does not do. Mentionry is included as one option, placed where its capabilities merit it, with its limitations stated in the same tone as everyone else's.

Prowly is a full PR suite. It offers a media database with contact records, press release hosting, pitching workflows, and media monitoring. It is designed for teams that need to manage journalist relationships and distribute news.

Its pricing is tiered and not published on its website. You must contact sales for a quote. The tool covers finding journalists, responding to journalist requests, tracking unlinked mentions, and watching competitor coverage. It does not cover backlink gap analysis, prospecting for resource page links, or booking podcast guest spots.

Choose Prowly when you need a media database with verified contact records and a press room. This is a different product category from tools that find link opportunities. Choose an alternative when you want the reporters who wrote about your subject last week, read directly from the byline on the actual article, rather than a database record that may be several years old.

HARO is the original journalist request service. It is now operated under the Connectively brand. Journalist queries are emailed to subscribed sources. It remains free for sources to receive these digests.

Connectively's pricing includes free and paid tiers. You must check its current pricing page for details. The platform covers only journalist requests. It does not cover backlink gap analysis, link prospecting, resource page building, podcast booking, speaking opportunities, industry awards, or tracking AI answer engines.

Choose HARO/Connectively when volume is the sole goal. It has the largest reporter base of any request feed. Choose an alternative when you want the request feed to be one channel among several, and you prefer not to read a daily digest manually. Note that no tool pulls these queries in automatically, because they are sent by email. To use them in another platform, you must paste the query in.

Qwoted is a source request marketplace. It connects experts to journalists and maintains a reporter‑facing expert database. Being listed in that database can generate inbound requests.

Its published pricing has a Basic tier at $0 per month, which allows 2 pitches per month and imposes a 2‑hour response delay. The Pro tier is $149 per month for 35 pitches with no delay, plus access to an events and awards database. Teams pricing is custom. Qwoted covers journalist requests and industry awards. It does not cover backlink gaps, link prospecting, resource pages, podcast booking, or AI answer visibility.

Choose Qwoted when journalists actively use its database to find sources. The inbound potential has value no scraper can reproduce. Choose an alternative when the free tier's limits make it a paid product in practice, and $149 per month is more than you want to spend for 35 pitches.

Featured is an AI PR co‑pilot. It finds media opportunities and helps draft pitches. The company also operates Connectively. It uses a chat interface and markets itself as covering many opportunity types.

Its published pricing includes a Free tier with a daily credit allowance, a Lite tier at $29 per month billed annually, and a Pro tier at $79 per month billed annually. A Pro+ tier offers higher usage limits. Featured covers journalist requests, finding journalists, podcast guest booking, speaking opportunities, industry awards, bylined articles, AI answer visibility, and unlinked mentions. It does not cover backlink gap analysis, link prospecting, or resource page link building.

Choose Featured when you want only the earned media channels, you want them at a low cost, and you are comfortable working in a chat interface. It is capable and inexpensive for that scope. Choose an alternative when you also need to find the links your competitors already have. Despite claims on its homepage, link gap analysis and backlink finding are not listed among the features on its pricing page, and its search traffic does not include those terms.

SourceBottle is a free call‑out board. It connects journalists and bloggers to expert sources. It is strongest in Australian and New Zealand media.

It is free for both journalists and sources. The platform covers only journalist requests. It does not cover backlink gap analysis, link prospecting, resource page building, podcast booking, speaking opportunities, industry awards, or AI answer tracking.

Choose SourceBottle when you need a free, effective service for Australian media. Choose an alternative when you want its call‑outs to be read and matched automatically alongside other channels. Mentionry, for example, reads SourceBottle as one of its inputs, so this is not about replacement.

Muck Rack is the largest journalist database. It provides detailed reporter profiles, beats, and article portfolios. It is sold primarily to enterprise PR teams.

Its pricing is enterprise‑only, quoted on request. It covers finding journalists, tracking unlinked mentions, and watching competitor coverage. It does not cover backlink gap analysis, link prospecting, resource page building, podcast booking, speaking opportunities, or industry awards.

Choose Muck Rack when you are a PR team that needs a maintained, verified contact database and you have the budget for a sales process. Nothing else replaces a true media database. Choose an alternative when you want a named reporter and their recent article on your subject, without needing a quote‑only enterprise tool.

Mentionry finds specific places a brand could appear next, such as journalist requests, podcasts booking guests, and pages that cite competitors but not the brand. It drafts the pitch to send from the user's own mailbox, after approval. It works by analyzing a domain, identifying its competitors, and running its AI marketing platform.

Its published pricing is a free seven-day trial, then $99 per month for the Starter plan, which carries the whole product for one brand. Enterprise pricing is quoted. It covers backlink gap analysis, link prospecting, resource page building, journalist requests, podcast booking, speaking opportunities, industry awards, unlinked mentions, and tracking visibility in AI answer engines. Its AI answer visibility channel reads Google AI Overviews specifically, not other assistants like ChatGPT or Claude. Several channels are not built at all, including broken link building, relationship inventories, and registries.

Choose Mentionry when you need both the links your competitors have and the earned media opportunities, in one tool that filters and drafts pitches. Choose another tool when you need automatic ingestion of HARO or Connectively queries. Mentionry does not read mailboxes or log into those platforms, so queries must be pasted in. Also choose another tool if you need a tool that places or publishes links. Mentionry only sends the pitch from your own connected mailbox, nothing is promised.

Match the tool to the problem you actually have. If you need a media contact database, only Prowly or Muck Rack fill that need. If you only want to answer journalist requests for free, HARO or SourceBottle are correct.

If you need to find backlink gaps, look at the tools that list backlink gap analysis or link prospecting as a covered capability. Check their pricing pages to confirm the feature is included, not just mentioned on the homepage.

If you need both link gaps and earned media, your shortlist narrows. Then decide based on pricing transparency, whether you want a chat interface or a structured list, and whether you are willing to manually paste in request queries. The right tool is the one that does the specific work you hired it for, without promising what it cannot deliver.