Tool alternatives
This section explains the different kinds of software that help with link building, PR and outreach, and when you might use one over another.
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- 3 min read · 795 words
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- 4
- Questions
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HARO alternatives
Help a Reporter Out, the original journalist request digest, still operating and free for sources. Its queries
Read thisQwoted alternatives
A source request marketplace connecting experts to journalists, with a reporter-facing expert database.
Read thisFeatured.com alternatives
An AI PR co-pilot that finds media opportunities and helps you pitch them. The company behind Connectively, wh
Read thisPitchbox alternatives
An enterprise outreach and link building platform: prospecting, email sequences, CRM, reporting.
Read thisSourceBottle alternatives
A free call-out board connecting journalists and bloggers to expert sources, strongest in Australian media.
Read thisRespona alternatives
Formerly an outreach platform, now sells placements outright on a pay-per-result basis with a guaranteed publi
Read thisProwly alternatives
A PR suite: media database, press release hosting, pitching and media monitoring. Owned by Semrush.
Read thisMuck Rack alternatives
The largest journalist database, with reporter profiles, beats and portfolios, sold mainly to PR teams.
Read thisPodMatch alternatives
A two-sided marketplace matching podcast hosts and guests, with profiles on both sides.
Read thisConnectively alternatives
Cision's own journalist request platform, running alongside HARO rather than replacing it. Source call-outs re
Read thisBrand24 alternatives
Social listening and brand mention monitoring across the web and social platforms.
Read thisBuzzStream alternatives
An outreach CRM for link building and digital PR: prospect lists, contact discovery, sequences, team workflow.
Read thisHunter.io alternatives
An email finder and verifier, with a lightweight campaign sender bolted on.
Read thisBacklinker.ai alternatives
A done-for-you outreach service that pitches reporters on your behalf and guarantees a number of links per mon
Read thisMeltwater alternatives
Enterprise media intelligence: monitoring, a media database, social listening and reporting.
Read thisCision alternatives
The largest PR software group: media database, press release distribution through PR Newswire, monitoring. Own
Read thisWhat the alternatives are
Software for earning links and coverage falls into distinct categories. Each solves a different part of the problem. A media database helps you find journalists. An outreach platform helps you send emails at scale. An AI writer helps you draft them. A link prospector finds places that might link to you.
Mentionry is a link prospector and drafter. It finds the specific page where a link could go, and writes the email to ask for it. It does not maintain a contact database, manage email campaigns, or use AI for general content creation. Its job is the initial research and the first draft.
How to choose between them
Your choice depends on what you already have and what you need to do. If you have a list of targets but need to send and track thousands of emails, an outreach platform is the right tool. If you need to find reporters by beat or publication, a media database is what you need.
Choose a tool like Mentionry when you have a domain and need to find the opportunities themselves. It answers the question 'who can I contact about a link today' with a specific URL and a tailored draft. It is for the research phase, not the broadcast phase.
What these tools cannot do
No tool in this category can guarantee a link, a placement, or increased search ranking. Any that claims to is misleading you. The work of building a relationship and providing value is yours.
Specifically, Mentionry cannot read services like HARO or Source of Sources. Those services send opportunities as an email digest. Reading them requires a subscribed mailbox and IMAP parsing, which we do not do. We state this limitation plainly. The tool also excludes paid placements by design, as buying links violates Google's policy.
The common ground
All serious tools in this space share a focus on relevance and permission. They help you find opportunities where your business is a genuine fit. They encourage personalized communication over spam.
The difference is in the method. Some tools cast a wide net with a large database. Mentionry uses a narrow, targeted approach. It analyzes your competitors' backlinks and searches niche terms directly to find resource pages, listicles, and directories. It also looks for journalists asking for sources, relevant podcasts, and conference speaking slots. Every suggestion is judged for fit before it is shown to you.
Questions people actually ask
Is this a HARO alternative?
No. Mentionry cannot read HARO or similar email digest services. Those services require access to a specific subscribed mailbox to parse the opportunities. We do not connect to user email for that purpose. Our 'Earn' engine finds alternative opportunities like journalists actively seeking sources on social media, reporters already covering your topic, and podcasts booking guests.
How is this different from an outreach tool?
Outreach tools are for sending and tracking email campaigns at scale. You give them a list of contacts. Mentionry is for finding those contacts and what to say to them. It provides the target URL and the first draft. The drafts go out from your own Gmail rather than from ours. It finds the opening and writes the specific message, rather than blasting a list you supply.
Do you have a database of journalists or websites?
We do not maintain a static registry or database of contacts. Opportunities are found live by searching for specific patterns, like pages linking to your competitors but not you, or public calls for speakers on sites like PaperCall. The contact address is always the one published on the relevant page or RSS feed at that moment. This means the information is current, but we cannot guarantee a person's current role or email address.
Can this tool help with podcast guesting or conference speaking?
Yes. The 'Earn' engine includes these as specific opportunity types. For podcasts, we search Apple's index and the show's RSS feed for shows in your niche. For conferences, we check public sites like confs.tech and PaperCall for open calls for speakers. These are leads, not confirmed openings. We show the published close date if the organiser provides one, but you must verify the details yourself.
Run this against your own domain
Give it a domain and it works out who you compete with, mines the pages that link to them and not to you, judges every opening one at a time, and writes the email, the form or the reply. It sends them from your own mailbox, so the replies come to you.
Find out what your domain is missing
Qualifying a domain is free and it is the honest first question: some sites have a pool worth mining and some have nothing to mine and everything to earn. Run that first.
One plan. There is no cheaper rung with things taken out of it.
- Both engines, all fourteen channels
- Every opening judged one at a time, with the reason kept
- The email, the form or the reply drafted for each one
- Sent from your own mailbox, so the replies come to you
- Nine connectors that need no key and no account of yours
- Marketplaces and paid placements filtered out, twice