HARO Alternatives
A list of what can replace Help a Reporter Out, with what each one costs, what it covers, and the reason you might pick something else.
- Length
- 13 min read · 2,986 words
- Sections
- 9
- Questions
- 5 answered
On this page9 sections
Help a Reporter Out, the original journalist request digest, still operating and free for sources. Its queries reach subscribed sources by email rather than through a public feed.
Published price
- Free tier and paid tiers varies (check the current Connectively pricing)
Pick them when
It still has the largest reporter base of any request feed, and volume is the whole point of a request feed.
Checked facts
- Its queries reach subscribed sources by email rather than through a public feed, so no tool pulls them in automatically. Paste one in and it is judged and drafted like any other opening. (Connectively product behaviour, recorded in capabilities.ts, checked 2026-08-14)
- Connectively.us ranks for 433 US keywords, and its highest-traffic position is for "the world's hardest questions". (DataForSEO Labs ranked_keywords, checked 2026-08-14)
Why look for an alternative to HARO
Help a Reporter Out is still operating. Its queries reach subscribed sources by email, and it remains free for sources to use. The platform works as designed. People look for alternatives not because HARO is broken, but because their needs have expanded.
A journalist request feed is one channel. A complete link building or PR strategy often involves several others: finding pages that already link to your competitors, identifying resource pages and directories in your niche, booking podcast appearances, applying for industry awards, and answering calls for speakers. No single request feed covers all of that. The search for a HARO alternative is usually a search for a tool that looks across multiple channels at once, or that automates the work of reading and matching queries so you do not have to scan a digest every morning.
This page lists the real alternatives. Each entry states what the service is, its published price, who it suits, and where it falls short. Mentionry is included as one entry in that list. The goal is to give you a comparison you can use, even if our product were not on it.
HARO (Help a Reporter Out)
HARO is the original journalist request digest. It is now part of the Connectively platform, but the service continues. Journalists submit queries, and those queries are emailed to sources who have subscribed. There is no public feed of live queries that a tool can scrape automatically. This is a deliberate design: sources opt in to receive the emails.
For a source, it is free to receive the digests and reply to queries. Connectively offers paid tiers with additional features, but the core HARO service remains accessible without payment. The primary value is volume. HARO has the largest base of reporters of any request service, so the number of opportunities passing through it is high.
The limitation is scope. HARO covers journalist requests. It does not find backlink gaps, prospect for resource pages, identify podcast booking opportunities, track speaking engagements, list industry awards, or monitor for visibility in Google's AI answers. If your strategy is purely media relations and you are willing to manually review a high-volume email digest, HARO is still a valid choice. If you need more channels or you want the matching and drafting done for you, you are looking at the other entries on this list.
- What it is: The original journalist request digest, operating via email.
- Published price: Free for sources. Paid tiers via Connectively vary.
- Covers: Journalist requests.
- Does not cover: Backlink gap analysis, link prospecting, resource page building, podcast guest booking, speaking opportunities, industry awards, AI answer visibility.
- Pick HARO when: Volume is your primary goal, and you are comfortable manually reviewing a high-volume email digest every day.
- Consider an alternative when: You want opportunities from multiple channels, or you want the software to filter and draft replies for you.
Qwoted
Qwoted is a source request marketplace that also maintains a reporter-facing expert database. Journalists use the platform to find sources, and experts can pitch to queries. The platform includes a database of events and awards at its higher tiers.
Qwoted has a free plan, but it is limited to two pitches per month and applies a two-hour delay before your pitch is sent. In practice, this makes the free tier a demonstration. The Pro plan is the functional entry point, priced at $149 per month for 35 pitches with no delay. This positions Qwoted as a paid service. The value proposition includes the expert database: being listed there can generate inbound requests from journalists searching for sources, which is a different dynamic from purely outbound pitching.
The service focuses on the media relations channel. It does not help you find pages linking to your competitors, prospect for resource page links, or identify podcast opportunities. Its awards database is a secondary feature. If your goal is to be found by journalists as much as to pitch them, Qwoted's database offers unique value. If your link building strategy requires reclaiming links your competitors already have, Qwoted does not address that.
- What it is: A source request marketplace with an expert database for journalists.
- Published price: Basic $0 (2 pitches/month, 2-hour delay). Pro $149/month (35 pitches/month, no delay, events/awards database). Teams custom.
- Covers: Journalist requests, industry awards database.
- Does not cover: Backlink gap analysis, link prospecting, resource page link building, podcast guest booking, AI answer visibility.
- Pick Qwoted when: You value being in a journalist-facing expert database for inbound requests, and your budget aligns with its $149/month Pro plan.
- Consider an alternative when: You need prospecting for existing link opportunities, or the free tier's limitations make it unusable for your volume.
Featured
Featured is an AI PR co-pilot developed by the company behind Connectively and HARO. It finds media opportunities and helps users craft pitches through a chat interface. It covers a broad range of 'earned' channels: journalist requests, finding journalists, podcast guest booking, speaking opportunities, industry awards, bylined article placements, AI answer visibility, and unlinked mention reclamation.
Pricing is tiered. A free plan offers a daily credit allowance. The Lite plan is $29 per month billed annually, and the Pro plan is $79 per month billed annually. Featured states that all plans include every feature. The product is inexpensive for the breadth of earned media channels it covers. It also offers an open MCP server for integration, requiring no API keys.
There is a significant gap between marketing claims and delivered features. The homepage lists 'Perform link-gap analysis' and 'Find Backlinks' as capabilities. The pricing page lists eleven included features, none of which mention link analysis, backlinks, or resource pages. An analysis of its top 500 ranked keywords shows no search traffic for terms related to links or backlinks. In essence, Featured is a capable and affordable tool for earned media outreach, but it does not cover the 'mine' side of link building: finding and pitching for links that already exist pointing to your competitors. If you need that, you must look elsewhere.
- What it is: An AI PR co-pilot for earned media opportunities, from the makers of HARO.
- Published price: Free $0 (daily credits). Lite $29/month (annual). Pro $79/month (annual).
- Covers: Journalist requests, find journalists, podcast guest booking, speaking opportunities, industry awards, bylined articles, AI answer visibility, unlinked mentions.
- Does not cover: Backlink gap analysis, link prospecting, resource page link building.
- Pick Featured when: You want a broad, inexpensive earned media tool with a chat interface, and you do not need competitive link gap analysis.
- Consider an alternative when: Reclaiming links your competitors have is a core part of your strategy. Featured's marketing mentions it, but the product does not deliver it.
SourceBottle
SourceBottle is a free call-out board connecting journalists and bloggers to expert sources. Founded in 2009, it has particular strength in Australian and New Zealand media. Journalists post queries, and sources can reply. The platform is free for both parties, with optional paid upgrades for pitching features.
Its focus is singular: journalist requests. It does not offer additional channels for link prospecting, podcast bookings, or awards. For businesses targeting the Australian media landscape, SourceBottle is a valuable and cost-effective resource. Its free model and established reputation in that region make it a genuine alternative for that specific use case.
It is important to note that SourceBottle is not replaced by broader platforms, it is integrated by them. Mentionry, for example, reads SourceBottle as one of its inputs for the journalist requests channel. The choice is not between SourceBottle and another tool, but between using SourceBottle alone or using a tool that includes SourceBottle's queries alongside opportunities from other sources. If your sole need is replying to journalist queries and you operate in Australia, SourceBottle alone may suffice.
- What it is: A free journalist request board, strong in Australia and New Zealand.
- Published price: Free $0 (optional paid pitching upgrades).
- Covers: Journalist requests.
- Does not cover: Backlink gap analysis, link prospecting, resource page link building, podcast guest booking, speaking opportunities, industry awards, AI answer visibility.
- Pick SourceBottle when: You need a free, effective service for media outreach in Australia and New Zealand.
- Consider an alternative when: You need opportunities from multiple channels or from outside the Australasian region.
Prowly
Prowly is a full PR suite: a media database, press release hosting, pitching tools, and media monitoring. It is owned by Semrush. This is a different category of product from a simple request feed. It is designed for PR professionals who need to manage contacts, distribute news, and track coverage.
Its capabilities include finding journalist contacts via its database, accessing some journalist requests, monitoring for unlinked mentions, and watching competitor coverage. It does not cover the technical side of link building, such as gap analysis or resource page prospecting. Its media database is a key asset, but the data can become stale. A journalist's contact record might be years old, whereas the actual coverage they wrote last week is a more reliable signal of their current interests.
Prowly is a robust tool for traditional PR workflows. If your need is for a media database with validated contacts and a platform to manage your press room, Prowly is a strong candidate. If your primary goal is to efficiently earn backlinks from a variety of channels, including identifying pages that already link to your competitors, a tool focused on link acquisition may be more direct.
- What it is: A PR software suite with media database, press room, and monitoring.
- Published price: Tiered. Check vendor for current published tiers.
- Covers: Find journalists, journalist requests, unlinked mentions, competitor coverage watch.
- Does not cover: Backlink gap analysis, link prospecting, resource page link building, podcast guest booking.
- Pick Prowly when: You need a media database and a platform for full-scale PR management, not just opportunity sourcing.
- Consider an alternative when: Your main objective is automated link prospecting and pitching across multiple channel types.
Connectively
Connectively is Cision's journalist request platform, operating alongside HARO. It functions similarly: source call-outs are sent to experts by email. It inherited HARO's substantial reporter base, which is its core advantage. The platform offers both free and paid tiers.
Like HARO, Connectively is a single-channel tool focused on journalist requests. It does not extend into competitive link analysis, podcast bookings, speaking engagements, or AI answer visibility. Its search traffic data is revealing: its highest-traffic ranking position is for the non-PR phrase 'the world's hardest questions'. This suggests its brand recognition extends beyond the PR niche, but its functional offering is narrow.
Choosing Connectively is choosing the HARO model under a different brand. The decision factors are the same: you want high-volume journalist queries delivered via email, and you are prepared to manually review them. If you want the request feed to be one automated channel among many, you would look elsewhere.
- What it is: Cision's journalist request platform, the successor brand to HARO.
- Published price: Free and paid tiers. Check vendor.
- Covers: Journalist requests.
- Does not cover: Backlink gap analysis, link prospecting, podcast guest booking, speaking opportunities, industry awards, AI answer visibility.
- Pick Connectively when: You want access to the large HARO reporter base through a modernized interface.
- Consider an alternative when: You seek multi-channel prospecting or automated filtering of opportunities.
Mentionry
Mentionry finds specific places a business can get a backlink and drafts the pitch to send. It works by analyzing a domain to identify competitors, then runs two engines. The 'Mine' engine finds pages linking to competitors but not to you, plus resource pages and directories. The 'Earn' engine finds journalist requests, reporters covering the subject, podcasts booking guests, conferences taking speakers, awards, unlinked mentions, and pages Google's AI reads for buying questions.
Every opportunity comes with a drafted email or form submission. The email is sent from the user's own connected mailbox, using their address and domain. Replies land in their email thread. Mentionry sends pitches, but it never places or publishes a link. That decision remains with the recipient. The product verifies links after the fact, reporting what was earned rather than just what was sent.
Mentionry has specific gaps. It does not automatically pull in queries from HARO, Source of Sources, or Connectively, because it does not read mailboxes or log into those platforms. A query from those services must be pasted in to be judged and drafted. Its AI answer visibility channel covers Google AI Overviews only, not other AI assistants. Several common link building tactics are not built at all, including broken link building, registry submissions, and relationship inventory management. Pricing is not yet publicly published.
- What it is: A tool that finds backlink opportunities across multiple channels and drafts pitches sent from your mailbox.
- Published price: Not yet publicly published.
- Covers: Backlink gap analysis, link prospecting, resource page building, journalist requests, find journalists, podcast guest booking, speaking opportunities, industry awards, AI answer visibility (Google Overviews), unlinked mentions.
- Does not cover: Automatic ingestion of HARO/Connectively queries (paste-in only), broken link building, registry/dataset building, relationship inventory, anchor text audit. Does not place or guarantee links.
- Pick Mentionry when: You want a multi-channel prospecting tool that covers both 'mine' and 'earn' opportunities, and you want pitches sent automatically from your own email account.
- Consider an alternative when: You need fully automatic HARO query ingestion, or you require tactics like broken link building that Mentionry does not support.
How to choose a HARO alternative
The right choice depends on what you are trying to accomplish. Start by separating your needs into two categories: earned media and link acquisition. Earned media is about visibility and authority through mentions, quotes, and features. Link acquisition is about obtaining specific backlinks for SEO value. Many platforms blur this line, but their core strengths usually lie in one area.
If your primary goal is to be sourced by journalists, prioritize tools with strong journalist networks or databases. HARO, Connectively, and Qwoted's expert database serve this goal. Consider response volume and cost. If you cannot manually review hundreds of queries, look for tools that filter and match opportunities for you, like Featured or Mentionry.
If your goal is to build backlinks, you need a tool that covers the 'mine' side: finding pages that already link to your competitors, resource pages, and directories. Among the alternatives listed, only Mentionry explicitly includes this competitive gap analysis as a core function. Featured mentions it in marketing but does not list it as a delivered feature. Evaluate whether you need this capability before deciding.
Finally, consider workflow. Do you want opportunities delivered as a digest you act on, or do you want the software to act for you by sending pitches? Do you need pitches sent from your own email address? Are you comfortable with a chat interface, or do you prefer a structured list of opportunities? Answering these questions will narrow the field to one or two options that fit how you actually work.
Questions people actually ask
Is HARO still free to use?
Yes, the core Help a Reporter Out service is still free for sources to receive query digests and reply to journalists. It operates under the Connectively platform, which offers paid tiers with additional features, but the basic ability to respond to journalist requests remains free. This is a key reason HARO remains popular despite the availability of newer alternatives.
What is the main drawback of using just HARO?
The main drawback is limited scope. HARO only provides journalist requests. A modern link building or digital PR strategy often involves other channels like podcast bookings, speaking engagements, industry awards, and reclaiming links from pages that already mention your competitors. Relying solely on HARO means missing these opportunities. Additionally, managing the high-volume email digest requires significant manual time to read and match queries.
Can any alternative automatically submit to HARO for me?
No reputable tool can automatically submit to HARO on your behalf without your review. HARO queries are sent via email to subscribed sources. Tools like Mentionry can draft a reply for you if you paste the query in, but the pitch is still sent from your own email account after your approval. Any service claiming to fully automate HARO submissions is likely violating HARO's terms or using unreliable methods.
What should I look for in a tool if I want to build backlinks, not just get media mentions?
Look for a tool that explicitly offers competitive backlink gap analysis. This feature identifies pages that are linking to your competitors but not to you, which are high-potential link targets. Also look for prospecting capabilities like finding resource pages, directories, and listicles in your niche. Among the alternatives, Mentionry includes this 'mine' functionality. Be wary of platforms that mention link building in marketing materials but do not list it as a concrete feature in their specifications or pricing pages.
How important is it that a tool sends pitches from my own email?
It is important for deliverability and relationship management. Pitches sent from a generic tool domain can land in spam, damage sending reputation, and break the email thread if a journalist replies. When pitches are sent from your own connected mailbox, they use your domain's reputation, replies come directly to you, and the interaction feels personal. This is a key design difference between tools that act as a platform and tools that act as an assistant for your own outreach.
Run this against your own domain
Give it a domain and it works out who you compete with, mines the pages that link to them and not to you, judges every opening one at a time, and writes the email, the form or the reply. It sends them from your own mailbox, so the replies come to you.
Find out what your domain is missing
Qualifying a domain is free and it is the honest first question: some sites have a pool worth mining and some have nothing to mine and everything to earn. Run that first.
One plan. There is no cheaper rung with things taken out of it.
- Both engines, all fourteen channels
- Every opening judged one at a time, with the reason kept
- The email, the form or the reply drafted for each one
- Sent from your own mailbox, so the replies come to you
- Nine connectors that need no key and no account of yours
- Marketplaces and paid placements filtered out, twice