第1章: A clear-headed guide to AEO
Why search changed, where SEO still helps, and how Answer Engine Optimization actually works.
An answer engine does not rank pages, it composes an answer and cites the pages it leaned on. Being named in that answer, and being the page it cites, is the whole of the work. Classic SEO still decides which pages the engines can find; AEO decides whether they use them.
第2章: Get your brand AEO-ready
Define brand identity, gather the facts you already have, and get ready to show up in AI answers.
Your AI Marketer is only as good as the context it works from. Write down what you sell, who you sell it to, the claims you make and the ones you never make, and load them into Context Manager so every draft and every pitch starts from the same facts.
第3章: Promptologie
How to choose, structure and track the prompts that matter for your AEO program.
Fifty prompts, chosen from what your buyers actually ask, tagged by topic and persona, run every day. Prompt Volumes shows the demand behind each subject, in Google and in the assistants, so the set is built on data rather than guesswork.
第4章: Your first AEO audit
Run your first audit across visibility, citations, opportunities and AI traffic.
The first reading answers four questions: how often you are named, who is named instead, which pages the engines cited to decide, and which of your own pages they never read. Every number opens to the answers it was computed from.
第5章: Build an AEO strategy
Turn audit findings into on-page and off-page actions that move Answer Engine presence.
On-page: rewrite the pages that have lost citations and build the pages for prompts you have no answer for. Off-page: earn the citations you are missing by pitching the authors of the pages the engines already trust. Your AI Marketer drafts both; you approve.
第6章: Run an AEO program that scales
Align teams, set measurement, and scale AEO as an owned program across the organization.
Dashboards for the people who need the number, Sheets for the work that recurs, agent templates so nobody starts from scratch, and one login for every brand you run. Measure weekly, act daily, and close the loop between what was published and what got cited.